When Will Objectivity Enter the Active vs. Passive Debate?

My original 2003 paper highlighted that there is a lot of marketing going on by BOTH “passive pundits” and “active advocates” instead of objective research. That paper demonstrated how it isn’t objective science if the so called “research” uses essentially the same data (as the Wermers and Howard pieces on Advisor Perspectives, 2008 did) yet comes to opposite conclusions. True objectivity and science are not that forgiving. Marketing, on the other hand, is explicitly designed to spin such data into a story that sounds compelling, or at least plausible, free of the bounds of scientific objectivity.